Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.

Local search is no longer just about maps and directories. What began as a game of citation consistency has grown into a dynamic, intent-driven ecosystem shaped by real-time data, customer ...

CHICAGO--(BUSINESS WIRE)--Rio SEO, a Press Ganey Forsta company and a leader in local experience (LX) solutions, today released its fifth annual Local Search Consumer Behavior Study. Based on a survey ...

AI search often cites forums and third-party sites for general queries, but local searches behave differently. A Yext study ...

Generative AI is changing how users search. With instant answers from AI Overviews, ChatGPT, and other tools, many searchers no longer need to click through to websites – especially for informational ...

AI may surface your business, but your website is where decisions happen. Learn how to structure content for visibility, ...

SEO has changed dramatically in recent years, shifting focus from keyword stuffing and backlinks to prioritizing trust, relevance and user experience—especially on a local level. With the rise of AI, ...

Not long ago, showing up in a Google search was enough. A complete Google Business Profile (GBP) and a steady stream of reviews could put your client in front of the right customers. But today’s local ...

In my nearly two decades helping businesses navigate local search, I’ve seen a lot of trends come and go. But what’s happening in 2025 signals a potential breakdown of the old local SEO model. And if ...

Local search has evolved, and businesses that focus on brand experience are leading the transformation. Connection, visibility, trust, and loyalty all must be won to stand out amid the increasingly ...