There is an increased wariness among local ad buyers, and less spending is anticipated in the second quarter of 2025 — pushing it to its highest second quarter spending dip since the harrowing days of ...

U.S. local advertising is estimated to rise 8.1% to $184.5 billion this year, driven by “stronger-than-expected” digital mobile, social media, and connected TV (CTV), according to BIA Advisory ...

In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor’s office. Revenue spikes upwards on even-numbered ...

Core local TV advertising spend, excluding political, of all types -- over the air, local CTV, and cable -- is expected to dip 1% to $19.4 billion, according to estimates from BIA Advisory Services.

As Q2 earnings season comes to a close for radio, many broadcasters are looking for revenue relief after an admittedly frustrating quarter. Yet there is no respite in sight, according to BIA Advisory ...

Just one day after Beasley Media Group released a dismal FY 2025 earnings report and Spanish Broadcasting System indicated it is moving ahead with a voluntary Chapter 11 bankruptcy filing, BIA ...

CHANTILLY, Va.—BIA Advisory Services has revised its 2026 U.S. Local Advertising Forecast (released in Q4 2025), projecting total local ad revenue to reach $184.5 billion, reflecting approximately 8.1 ...

Right when it may need it the most, radio’s combined revenue outlook for 2026 just got a lift. BIA Advisory Services has bumped its US local advertising forecast to $184.5 billion, now projecting that ...

RALEIGH, N.C., March 3, 2026 /PRNewswire/ -- Enradius, a leader in location-based marketing and geo-targeted digital advertising, today announced the launch of Local Ad Networks, a new programmatic ...