In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

Direct mail provides a great way to connect with your customers. Whether you’re looking to send postcards to make local neighbors aware of your new business or letters to all existing customers ...

When you decide to promote your small business through direct mail, you have two choices: Rent a list or build your own. A rented list can only be used once, and can be expensive. If you build your ...

Today’s marketing channels are primarily digital, with email marketing and social media marketing growing in popularity because of their ease, reach and low cost. However, physical advertising can ...

Targeted mailing lists are curated databases that enable businesses to reach specific demographics through direct mail campaigns. Despite the digital shift in marketing, direct mail remains a potent ...

In an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is throwing a spotlight on the enduring effectiveness and dynamic nature of direct ...

Mailing lists come in a variety of forms, from direct mail lists that provide physical addresses where you can send mail through the U.S. post office to email lists. A mailing list provides marketers ...

Alice Zhang is an Editor with Investopedia. She works on stories about business and impact investing. She is a Certified VITA Advanced Tax Preparer. Dr. JeFreda R. Brown is a financial consultant, ...