Connected TV was a star of AdExchanger’s Programmatic I/O show in Las Vegas this week. And I’m not just saying that because I get paid to write about how cool streaming is. Ad tech experts agree with ...

Moloco launched Moloco Ads for Performance CTV, an AI-driven product aimed at app marketers seeking mobile-style measurement and optimization on connected TV. The offering applies Moloco’s performance ...

Atmosphere TV reports that CTV IRL is transforming TV advertising, engaging audiences in social spaces like gyms and bars, blending content with real-life experiences.

Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during halftime and research products on their mobile device later that night. For advertisers ...

Digital advertising’s dividing line between performance and awareness channels is crumbling, and AI is the wrecking ball. Typically, performance channels, such as the classic banner ad, had the ...

PASADENA, Calif.—Connected TV (CTV) ad platform tvScientific has launched the Performance TV Academy, an online course for digital advertisers wanting to learn the best strategies and tactics for ...

CTV has become one of the fastest-growing categories in advertising. With spend surging and platforms multiplying, the term itself is starting to stretch in ways that raise real concerns. What began ...

Moloco, a player in AI advertising, has announced the launch of Moloco Ads for Performance CTV. Powered by the same AI that has made Moloco a leader in mobile p ...

Data from Cross Screen Media offers an early look into how voters’ TV consumption habits are changing and how campaigners can ...

Connected TV (CTV) usage continues to diversify across households in Germany and Austria, strengthening its value for ...

The success of any advertising program rests heavily on marketers making smart decisions about where to spend money. This often includes deciding whether to invest in a new channel or wait and see how ...