Reciprocity bias is our tendency to reciprocate the actions of others creating a wave of indebtedness. If somebody does something for us, or gives us something, we are more likely to return the favour ...

People tend to focus on today rather than think about what tomorrow might bring. We discount the future in favour of today. We prefer to enjoy things now rather than wait to enjoy them in the future.

Behavioural economics is a revolutionary field. Its champions may not have beheaded any royalty, but they have done the academic equivalent by overthrowing a paradigm that ruled our thinking and ...

Editor's Note: This is the first of a two-part post discussing behavioral economics and how it is being used by British policymakers. Part 1 below focuses mostly on the development and general ...

It took decades for behavioural economics to break into the mainstream. Now, after just a few years of “bias”, “anchoring” and “nudge”, some critics are already questioning whether it has anything ...